NHL Team Helmet Sponsors - Team Marketing Report

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NHL digital board ads—how the in-game marketing tool came together

The NHL Helmet Sponsor: A sport sponsorship and brand identity dilemma

All the NHL Helmet Ads Being Worn for 2020-21 – SportsLogos.Net News

The NHL Helmet Sponsor: A sport sponsorship and brand identity dilemma

All the NHL Helmet Ads Being Worn for 2020-21 – SportsLogos.Net News

Report: NHL could introduce jersey sponsorships from 2022/23

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NHL teams begin to unveil advertisements on helmets

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Capitals, Devils Among First NHL Teams To Announce Helmet Ad Sponsors